The business model is characterized by a philosophy of risk control and aims to maintain long-term profitability
The business model is based on offering a differentiated and personalized service to each one of the customer segments. This is possible thanks to the network of specialized executives that allow us to provide a quality service.
The model is also based on an efficient distribution network with great capillarity, key to giving access to financial services easily and safely.
It is a business model that bets on technology in a decisive way, allowing the bank to undertake important investments in projects of transformation and innovation.
This model has demonstrated the recurrence of BBVA Bancomer's results and strength through a strong performance characterized by a clear risk control philosophy and with the objective of maintaining long-term profitability.